Interview with Pathfinder Chairman Wang Jing: After optimistic about the epidemic, the consumption of outdoor sports shoes and clothing rebounded

Interview with Pathfinder Chairman Wang Jing: After optimistic about the epidemic, the consumption of outdoor sports shoes and clothing rebounded
“The company quickly carried out the research and development, production and supply of anti-epidemic products such as protective fisherman hats and non-medical protective clothing, and made comprehensive preparations for the restorative consumer demand after the epidemic through comprehensive synthesis.”In a recent interview with Sauna and Yewang, Pathfinder Chairman and President Wang Jing said.Faced with the sudden outbreak since January, the existence and development of many physical enterprises, especially physical retail enterprises, are facing new changes.As the “outdoor sports first stock” and the leading enterprise in the shoes and apparel industry, pathfinders have attracted much attention.Wang Jing told the sauna and Yewang that the pathfinder operations, especially the offline stores, have suffered adversely from the spread of the epidemic.At present, Pathfinder’s first-level factories are resuming work, and offline stores are also returning to business one after another.Wang Jing predicts that after the epidemic, the expansion of the national health awareness will be further enhanced, which will effectively drive the motivation and demand for going out to exercise, replacing offline consumption will restore vitality and activate outdoor sports shoes and clothing retail.Therefore, after the end of the epidemic, outdoor sports shoes and clothing can achieve a good recovery rebound.The following is the text: Sauna Nightnet: What is the current situation of the Pathfinder headquarters, production base and sales stores being shut down?Can you elaborate?Wang Jing: Faced with the epidemic situation, the company responded quickly, and strengthened the protection of employees’ health in terms of timely provision of epidemic prevention supplies and epidemic prevention culture promotion.At the same time, the company has launched an online information office for all employees on February 5 to ensure the orderly operation of daily management.At present, the company’s overall staff recovery rate has reached about 90% (including online office staff).Pathfinders are strictly in accordance with the requirements of the Beijing Municipal Government that the arrival rate of employees in office premises should not exceed 50%.At present, the situation of prevention and control of epidemic conditions in all parts of the country continues to develop, and some factories of pathfinders have been resumed. Since some areas with serious epidemic conditions have been restored, logistics transportation time will be relatively extended, and logistics costs will increase slightly.At the same time, offline stores have also resumed business.Sauna Night Net: How much impact will this outbreak have on pathfinder performance?Pathfinders vigorously concentrate on their main businesses. Will the epidemic disrupt the company’s plan?Wang Jing: Like most consumer companies, the company ‘s operations, especially offline stores, have been affected by the spread of the epidemic.However, at the same time, the company has taken effective measures to respond quickly and actively respond, rationally and rationally adjust the rhythm of business planning, comprehensively use new marketing tools such as WeChat applets and Douyin, strengthen resource cooperation with third-party platforms such as Tmall, and strengthen live marketing.It can reach consumers in a variety of ways, and promote online business development.In addition, the company has also made detailed planning in many aspects such as product, marketing, brand, etc., and quickly carried out the research and development, production and supply of anti-epidemic products such as protective fisherman hats and non-medical protective clothing.After the epidemic, the expansion of the national health awareness will be further enhanced, which will effectively drive the motivation and demand for going out for exercise. Instead, offline consumption will also rejuvenate and activate outdoor sports shoes and clothing retail.Therefore, we are optimistic that after the end of the outbreak, outdoor sports shoes and clothing can achieve a good recovery rebound.We are also preparing for the restorative consumer demand after the epidemic. The epidemic will not affect the company’s strategic direction of focusing on resources and promoting the long-term healthy development of the outdoor products main business.Sauna Night Net: Pathfinder’s 2019 Performance Express mentioned that the company gradually withdrew from the tourism service business and its operating income decreased by 24%.How much is the current pathfinder’s travel business, when will the plan be completely withdrawn, and how much will this business be affected by the epidemic?Wang Jing: At this stage, the company concentrates resources to promote the long-term healthy development of the outdoor products main business, taps the development space of the outdoor sports market at home and abroad, strives to improve the profitability of the business, and continuously optimizes the related business structure of the non-outdoor main businessStrategically optimize the structure of the travel service business and actively adjust the scale of the travel service business with an expected increase in profitability.The company’s headquarters has announced that in 2019 it has gradually transitioned its shares in travel business subsidiaries such as Yiyoutianxia and Lvye Guolv, and withdrew from the changed controlling stake.After 2020, travel-related business will not have a significant impact on the company’s operating performance.In addition, Yi Youtianxia, the merger of companies such as Luye Guolv have also taken active measures to deal with the impact of the epidemic.Sauna Night Net: Is the pathfinder’s sports resources, sports items, outdoor supplies and other sectors seriously affected by the epidemic?What adjustments have been made to the company’s development plan?Wang Jing: The company ‘s Songding Ski Resort has expanded its operations in 2019. Non-controlling sports related investment projects have been invested for three consecutive years from 2016 to 2018, and asset impairments have been fully accrued.The company’s operating results in 2019 and beyond are not expected to have any significant adverse effects.Sauna Night: Pathfinder announced that the company plans to increase the scope of business “organization of production, sales of protective clothing, sales of medical equipment”, the current product has been put into production, how much output, will it bring benefits to the company?Is the pathfinder’s production plan short-term or long-term? Will it be produced after the epidemic is over?Wang Jing: With the support of relevant departments, the company uses its own technical research and development in related fields, production organization capabilities, and actively participates in the research and development of non-medical protective clothing. In the production and supply, it provides guardians on the front line of epidemic prevention and control.Emergency service protective equipment and non-medical protective clothing have been successively provided to the most needed protective fronts.At present, the company’s non-medical protective clothing production and sales have no significant impact on the main business operating performance. The follow-up strategy needs to comprehensively consider the continuous impact of the epidemic situation, the follow-up market supply and demand, and other factors.Sauna Night Net: Pathfinder established its first store in Beijing in 2003. Was the pathfinder performance affected during SARS?Wang Jing: Judging from the experience of the SARS period in 2003, the epidemic has a greater impact on the sales of outdoor products, but after the epidemic, the outdoor products industry has ushered in a period of rapid recovery and reverse growth;Although the environment is not exactly the same as in 2003, there is still huge room for development in the future of the domestic outdoor products industry.The Beijing Winter Olympics will gradually expand in 2022. The construction of outdoor infrastructure such as hiking trails, cycling avenues, and campgrounds in China will gradually increase and improve.After the epidemic is over, the industry is expected to enter a new round of healthy and stable growth.Sauna, Ye Wang Zhao Yibo Lin Zi editor Wang Yu proofreading Wei Zhuo

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